Research Methodology

Course Title: Business Researchn

Mode: Hybrid (Online and Offline)

Course Overview:Business Research is designed to equip students with the essential knowledge and skills to conduct effective research in various business domains. Whether online or in-person, this course integrates theoretical concepts with practical applications to ensure a well-rounded learning experience.

Students will explore the research process, including problem identification, data collection, analysis, and solution development. The course emphasizes active learning through case studies from leading companies in Saudi Arabia, such as Almarai, Aramco, and Yanbu-based firms. Additionally, students will engage with interactive exercises and real-life scenarios tailored to HR, Marketing, Supply Chain, MIS, and Accounting specializations.

Key Learning Objectives:By the end of this course, students will:

1. Understand the purpose and process of business research.
2. Develop skills to design surveys and analyze data effectively.
3. Apply research techniques to solve practical business challenges.
4. Enhance critical thinking and decision-making abilities in a business context.
5. Communicate research findings through clear and concise reports.

Course Features:

• Flexible delivery for both online and offline learners.
• Access to exclusive reading materials and exercises via the Seisense website.
• Real-world case studies from top industries in Saudi Arabia.
• Interactive quizzes, assignments, and group projects.
• Regular feedback and personalized guidance.

Assessment:

• In-class and online quizzes (MCQs and multiple-select questions).
• Individual and group assignments.
• Case study analysis and practical exercises.